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Digital Marketing Trends for 2023

As we come to the end of 2022, it is important to reflect on how things are changing in order to create a new digital marketing strategy. Below we have listed the top digital marketing trends for 2023...

2 minute read

How to find Facebook Interests for your Product

When promoting your product, it is important to target your ads to the audience that are interested in your product. This can be done with Facebook Ads using interest-based targeting. Facebook interes...

2 minute read

20 Great eCommerce Facebook Ad Examples for Inspiration

Facebook Ads are a great way for ecommerce brands to connect with their customers whilst promoting their products. When putting together a social media campaign, it may seem daunting at first, we have...

9 minute read

Facebook Ads vs Google Ads – Which Is Best for your e-Commerce Brand?

One of the biggest questions that I get asked as a digital advertising consultant is ‘Where should my business put its marketing budget? In Facebook or Google?’ Often the cookie-cutter answer to t...

4 minute read

Black Friday & Cyber Monday: Protecting Profitability

One thing a lot of people in e-commerce and digital advertising don’t like to talk about is the fact Black Friday and Cyber Monday is unprofitable for many … and it’s getting worse.

1 minute read

Recent Articles

3 Tiers of Feed Management for Ecommerce Stores

When it comes to scaling ecommerce growth through Google Shopping and Meta, your product feed is a massive factor to that success. A lot of our own ecommerce case studies have come about due to updat...

3 minute read

14 CRO Experts Share Advice for a Winning eCommerce Store

Conversion Rate Optimisation (CRO) is crucial for eCommerce success. It’s not just about getting traffic to your site—it’s about turning visitors into customers, especially with rising ad costs ...

13 minute read

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