As we come to the end of 2022, it is important to reflect on how things are changing in order to create a new digital marketing strategy. Below we have listed the top digital marketing trends for...
2 minute readWhen promoting your product, it is important to target your ads to the audience that are interested in your product. This can be done with Facebook Ads using interest-based targeting. Facebook in...
2 minute readFacebook Ads are a great way for ecommerce brands to connect with their customers whilst promoting their products. When putting together a social media campaign, it may seem daunting at first, we...
9 minute readOne of the biggest questions that I get asked as a digital advertising consultant is ‘Where should my business put its marketing budget? In Facebook or Google?’ Often the cookie-cutter answer to t...
4 minute readOne thing a lot of people in e-commerce and digital advertising don’t like to talk about is the fact Black Friday and Cyber Monday is unprofitable for many … and it’s getting worse.There’s...
1 minute readConversion Rate Optimisation (CRO) is crucial for eCommerce success. It’s not just about getting traffic to your site—it’s about turning visitors into customers, especially with rising ad c...
13 minute readOne tool greatly underestimated in Google Shopping feed optimisation is the Supplemental Feed. The supplemental feed allows you to have the changes applied only to your product feed. It can totally r...
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