As we come to the end of 2022, it is important to reflect on how things are changing in order to create a new digital marketing strategy. Below we have listed the top digital marketing trends for 2023...
2 minute readWhen promoting your product, it is important to target your ads to the audience that are interested in your product. This can be done with Facebook Ads using interest-based targeting. Facebook interes...
2 minute readFacebook Ads are a great way for ecommerce brands to connect with their customers whilst promoting their products. When putting together a social media campaign, it may seem daunting at first, we have...
9 minute readOne of the biggest questions that I get asked as a digital advertising consultant is ‘Where should my business put its marketing budget? In Facebook or Google?’ Often the cookie-cutter answer to t...
4 minute readOne thing a lot of people in e-commerce and digital advertising don’t like to talk about is the fact Black Friday and Cyber Monday is unprofitable for many … and it’s getting worse.
1 minute readI’ve lost count of the number of eCom accounts I’ve audited where Performance Max is treated as a set-and-forget, multi-channel solution. The campaign’s running, the ROAS looks decent in the da...
9 minute readWhen it comes to scaling ecommerce growth through Google Shopping and Meta, your product feed is a massive factor to that success. A lot of our own ecommerce case studies have come about due to updat...
3 minute readWe will get back to you as soon as possible!
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