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Digital Marketing Trends for 2023

As we come to the end of 2022, it is important to reflect on how things are changing in order to create a new digital marketing strategy. Below we have listed the top digital marketing trends for...

2 minute read

How to find Facebook Interests for your Product

When promoting your product, it is important to target your ads to the audience that are interested in your product. This can be done with Facebook Ads using interest-based targeting. Facebook in...

2 minute read

20 Great eCommerce Facebook Ad Examples for Inspiration

Facebook Ads are a great way for ecommerce brands to connect with their customers whilst promoting their products. When putting together a social media campaign, it may seem daunting at first, we...

9 minute read

Facebook Ads vs Google Ads – Which Is Best for your e-Commerce Brand?

One of the biggest questions that I get asked as a digital advertising consultant is ‘Where should my business put its marketing budget? In Facebook or Google?’ Often the cookie-cutter answer to t...

4 minute read

Black Friday & Cyber Monday: Protecting Profitability

One thing a lot of people in e-commerce and digital advertising don’t like to talk about is the fact Black Friday and Cyber Monday is unprofitable for many … and it’s getting worse.There’s...

1 minute read

Recent Articles

Google Shopping Title Optimisation: The Importance of a Strong Relevant Title

The title of a product is the first thing that a potential customer sees when they search for a product on Google Shopping. It's the most important aspect of your product listing and can make all...

3 minute read

7 Essential Facebook Ads Images Best Practices

Are you struggling to improve CTRs on your Facebook Ads? Does it seem like all your investment in ads goes in vain? If you answered yes, we suggest you evaluate your Facebook ads images. An irrel...

5 minute read

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