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Insights from Amore

Below you’ll find a range of digital advertising articles and guides from PPC, Paid Social, analytics and overall marketing strategy. Be sure to subscribe to our blog to be informed of any new posts.

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Black Friday & Cyber Monday: Protecting Profitability

One thing a lot of people in e-commerce and digital advertising don’t like to talk about is the fact Black Friday and Cyber Monday is unprofitable for many … and it’s getting worse. There’s...

1 minute read

How To Choose The Most Profitable Online Advertising Channels in 2019

Are you a small business owner, or part of a small in-house team that is aiming to grow their business with online advertising? If so, this guide should give some good insight into what digital ad...

12 minute read

Remarketing Lists for Search Ads: Segmentation and Effective Use Guide

Intro Remarketing as a standalone channel is still one of the most effective out there. Instead of acquiring traffic that has never heard of you before, you’re essentially ‘re-buying’ the u...

4 minute read

5 Google Shopping Opportunities to Implement Before 2018

This blog post is a follow up to a talk I gave at Online Seller UK in Manchester. It has a wide array of E-Commerce professionals and aspiring entrepreneurs attend. Most sell on platforms such as Ama...

5 minute read

Optimising Search Ad Spend For Success - My Talk At Online Seller UK

The other week I was given the opportunity to speak at a retailer focused event called Online Seller UK. It is an event I have frequented for the past year or so, therefor jumped at the opportunity. ...

1 minute read

PPC Brand Bidding Advice: Advantages, Disadvantages & Tips

Not sure whether to bid on your brand for ppc terms? Seen other companies do it but not sure how it works? No fear, this little guide should help clear up any doubts and let you know whether it’s ri...

4 minute read

5 Quick Wins For Paid Search Marketers

So you’ve just been tasked to clean up a clients paid search account and you’ve got some looming deadlines? Don’t panic! The great thing about PPC and digital marketing in general is the fac...

3 minute read

Web Analytics Guide For Small & Medium Sized Businesses

It has often been said that web analytics is the most under-utilised yet most beneficial skill set within digital marketing. When it comes to small and medium sized businesses, analytics often provide...

6 minute read

The Main Pivots in an E-Commerce Businesses to Grow Revenue

E-commerce is one business model that changes constantly. There are seasonal changes such as Christmas that can make a business and nulls in Jan that can also kill it. This means you have to be respon...

2 minute read

Digital Channels to Pivot Growth

The modern age of digital marketing provides plenty of opportunities to reach your customers. One thing to remember is that not all channels are created equally. This is why you need to define your di...

4 minute read

4 Of The Worst Vanity Marketing Metrics Ever!

Some marketers are the worst at tracking the right metrics. The most notable thing is a little something called ‘Vanity Metrics’. To summarise, Vanity metrics are metrics that to an uneducated per...

3 minute read

PPC As A Brand Awareness Tool

Many businesses have traditionally in the past used paid search advertising as a tool to generate revenue & profit. This is especially true for those in product/e-commerce related busi...

2 minute read

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