Below you’ll find a range of digital advertising articles and guides from PPC, Paid Social, analytics and overall marketing strategy. Be sure to subscribe to our blog to be informed of any new posts.
Conversion Rate Optimisation (CRO) is crucial for eCommerce success. It’s not just about getting traffic to your site—it’s about turning visitors into customers, especially with rising ad c...
13 minute readOne tool greatly underestimated in Google Shopping feed optimisation is the Supplemental Feed. The supplemental feed allows you to have the changes applied only to your product feed. It can totally r...
3 minute readThe title of a product is the first thing that a potential customer sees when they search for a product on Google Shopping. It's the most important aspect of your product listing and can make all...
3 minute readAre you struggling to improve CTRs on your Facebook Ads? Does it seem like all your investment in ads goes in vain? If you answered yes, we suggest you evaluate your Facebook ads images. An irrel...
5 minute readNot got time to create a keyword campaign but still want an effective ad strategy? Dynamic Search Ads are great way to put your organisation in front of a large audience. Amore Digital are a paid...
2 minute readWhen creating a landing page, it is important to highlight your products and services in a way that catches the viewers eyes. Landing pages are designed for your reader to be taken to once you cl...
5 minute readAs we come to the end of 2022, it is important to reflect on how things are changing in order to create a new digital marketing strategy. Below we have listed the top digital marketing trends for...
2 minute readWhen promoting your product, it is important to target your ads to the audience that are interested in your product. This can be done with Facebook Ads using interest-based targeting. Facebook in...
2 minute readAre you considering implementing a Pay-Per-Click (PPC) campaign but don’t know where to start? At first glance, it is easy to feel quite taken back and apprehensive on where to start with PPC. ...
3 minute readFacebook Ads are a great way for ecommerce brands to connect with their customers whilst promoting their products. When putting together a social media campaign, it may seem daunting at first, we...
9 minute readAre you a small business owner, or part of a small in-house team that is aiming to grow their business with online advertising? If so, this guide should give some good insight into what digital a...
13 minute readA few weeks ago I wrote a post on ‘How much should my brand on Google ads’. This tackled the question a lot of startups ask when it comes to getting started with Google ads. Too little budget...
2 minute readOne question I get asked a lot is ‘how much should my business spend on Google ads to get started?’ This is obviously a question that is extremely open-ended with a lot of variables, however th...
2 minute readAs we are all aware now Google has officially stopped the use of Expanded Text Ads in favour of the new format ‘Responsive Search Ads’. At first this was met with sighs by many in the industry as ...
3 minute readWhat the client says ...“Amore Digital were a great agency choice for us when we began Paid Advertising as we had no experience of this in house and we were looking for an agency that woul...
1 minute readAmore Digital, the Liverpool-based PPC and paid social advertising specialist has partnered with ITQ Digital, a Bristol-based e-Commerce optimisation and support agency. Combining Amore's Paid media...
2 minute readOne of the biggest questions that I get asked as a digital advertising consultant is ‘Where should my business put its marketing budget? In Facebook or Google?’ Often the cookie-cutter answer to t...
4 minute readA couple of days ago it was announced by Google that Google Shopping will now be allowing business to showcase product listings for free. This was a move initially planned for a few month’s ...
1 minute readBeing involved in paid search for over 6 years means I’ve personally audited dozens of Google pay per click accounts. Some spending just a few hundred a month, others tens of thousands. Without fail...
9 minute readOne thing a lot of people in e-commerce and digital advertising don’t like to talk about is the fact Black Friday and Cyber Monday is unprofitable for many … and it’s getting worse.There’s...
1 minute readAre you a small business owner, or part of a small in-house team that is aiming to grow their business with online advertising? If so, this guide should give some good insight into what digital ad...
12 minute readIntro Remarketing as a standalone channel is still one of the most effective out there. Instead of acquiring traffic that has never heard of you before, you’re essentially ‘re-buying’ t...
4 minute readThis blog post is a follow up to a talk I gave at Online Seller UK in Manchester. It has a wide array of E-Commerce professionals and aspiring entrepreneurs attend. Most sell on platforms such as Ama...
5 minute readThe other week I was given the opportunity to speak at a retailer focused event called Online Seller UK. It is an event I have frequented for the past year or so, therefor jumped at the opportunity. ...
1 minute readNot sure whether to bid on your brand for ppc terms? Seen other companies do it but not sure how it works? No fear, this little guide should help clear up any doubts and let you know whether it’s ri...
4 minute readSo you’ve just been tasked to clean up a clients paid search account and you’ve got some looming deadlines? Don’t panic! The great thing about PPC and digital marketing in general is the fac...
3 minute readE-commerce is one business model that changes constantly. There are seasonal changes such as Christmas that can make a business and nulls in Jan that can also kill it. This means you have to be respon...
2 minute readSome marketers are the worst at tracking the right metrics. The most notable thing is a little something called ‘Vanity Metrics’. To summarise, Vanity metrics are metrics that to an uneducated per...
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