Some marketers are the worst at tracking the right metrics. The most notable thing is a little something called ‘Vanity Metrics’. To summarise, Vanity metrics are metrics that to an uneducated per...
3 minute readConversion Rate Optimisation (CRO) is crucial for eCommerce success. It’s not just about getting traffic to your site—it’s about turning visitors into customers, especially with rising ad c...
13 minute readOne tool greatly underestimated in Google Shopping feed optimisation is the Supplemental Feed. The supplemental feed allows you to have the changes applied only to your product feed. It can totally r...
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