PPC Ads Management

PPC Ads Management

Aiming to get in front of the thousands of people most likely searching for keywords highly relevant to your business? We implement our Google ads playbook that ensures you convert.

Your Growth Partner

Amore Digital is a PPC agency based in the North West. We create Pay Per Click campaigns that are proven to put you in an advantage over your competitors and deliver results.

We've Grown UK Brands

Competitors growing via Google Ads but you’re not? We can complete a Google Ads health check to discover why that’s happened and, more importantly, help you overcome it.

You can count on us to take care of all aspects of PPC. We are experts in Google Ads, Bing Ads and Google Shopping. Our case studies speak for themselves.

We have two offices in Liverpool & Manchester, so if you wanted to grab a coffee and chat over your campaign, we’re all ears.

Weatherbeeta Case Study

Utterly Printable Case Study

Osprey London Case Study

Our Approach

We can optimise your business with our 5 step approach that is guaranteed to show results.

1. Discovery Call

It all starts with booking your discovery call. This will allow you to talk to experts who specialise in paid search and social. This will allow you and us to understand what needs to be done in order to achieve success.

2. Website Audit

Completing an audit of the website allows us to understand at what point your website is currently at which will highlight the steps that need to be taken next.

3. Keyword Research & Creating Structure

We will then provide keywords that are profitable and relevant and implement these into a google ads campaign to ensure you are getting maximum reach. Our process allows us to ensure you are not bidding against keywords that will waste your money.

4. Writing Affective Ad Copy

We ensure your ad copy is professional and reflects your products and services in a way that will deliver results. In the past, we’ve helped business achieve click-through rates of 5-10% in extremely competitive industries. We get your audience clicking and converting.

5. Optimising & Updates

Once your campaigns are up and running, we complete regular updates and ensure to optimise the campaigns each week to ensure you are getting the best results. This is completed through analysing the data, audiences, time of day and device analytics.

PPC Channels

Google Ads Management

Google Ads is currently the forefront of PPC and is included in the majority of paid-search strategies. We create a range of different campaigns including Search, Display, Performance Max and Smart campaigns. These are updated and adapted regularly to ensure CTR and ROI are at the forefront of the campaigns.


Google Shopping

Shopping campaigns are important to businesses, no matter the size. We create Smart Shopping and Shopping campaigns tailored to suit your business and goals. Put your products directly in front of your customer to maximise conversions.

YouTube Ads

People spend hours watching YouTube videos which proves a great opportunity to get your business in front of your customer. With our expertise, we can segment your ads to go to your specific audience and you will only pay when someone shows interest in your organisation. This is perfect for brand awareness strategies.

Display / Remarketing

Display ads provide an opportunity for you to put your product or service in the mind of your customer. We also create remarketing ads that use previous data to target your audience further.

Bing Ads

Similar to Google Ads, Bing Ads provides a wide range of campaign types that are tailored to your business. We are experts in getting you the maximum conversions for your budget.

Reasons you should book a time to chat

Simply put, Google Ads have been our bread and butter over the past 10 years. We’ve taken high street and nationally known brands, as well as local family owned UK retailers on a journey that has resulted in them opening new premises, hiring new employees and ultimately growing profit off the back of our work. We’re confident in our capability, but also honest, so if we feel another channel will be better suited to your business we’ll let you know.


Certain brands perform better across Google Ads than others. Some brands that are well suited tend to have:

  • Wide Product / Service Range – So we can test different categories.
  • Bottom of funnel searches – Someone who may have a need for the product/service now.
  • Higher Margin / Cost per Lead Allowance – 40%+ means more room to test, although we have got lower margin businesses at work.
  • Strong USPs – A strong unique selling point means it’s easier for us to sell your business and ultimately get the clicks to the site.

We can take a honest and no obligation look at your current Google Ads performance. This will include aspects such as looking at your keyword strategy, ad copy, campaign structure, and if you are missing any obvious settings in your campaign.

We have a proven onboarding process we use for businesses that contact us. These are:

  1. Book a discovery call to discuss your goals.
  2. Run a health check / complete audience research.
  3. Campaign setup and diagnosis.
  4. Campaign management with the aim of improving the profit of the account.

We offer something called a pricing matrix, this means it’s based on channel and spend, and means you have the room to grow and we have ample time to work on the account … win-win. 

We have benchmarked our prices versus competitors and we are extremely competitive. Although we do hope you are choosing us based on value / skillset.

To get bespoke pricing for your brand, book a discovery call. 

For most brands starting out £1k – £2k per month is an okay starting point depending on what industry you’re in and your cost per click, if you have more then great as it means more data for us to work with. If you’re just starting out, speak to us an we’ll quickly help you find our your cost per click.