Below you’ll find a range of digital advertising articles and guides from PPC, Paid Social, analytics and overall marketing strategy. Be sure to subscribe to our blog to be informed of any new posts.
One of the biggest questions that I get asked as a digital advertising consultant is ‘Where should my business put its marketing budget? In Facebook or Google?’ Often the cookie-cutter answer to t...
4 minute read
Being involved in paid search for over 6 years means I’ve personally audited dozens of Google pay per click accounts. Some spending just a few hundred a month, others tens of thousands. Without fail...
9 minute read
One thing a lot of people in e-commerce and digital advertising don’t like to talk about is the fact Black Friday and Cyber Monday is unprofitable for many … and it’s getting worse. There’s...
1 minute read
Intro Remarketing as a standalone channel is still one of the most effective out there. Instead of acquiring traffic that has never heard of you before, you’re essentially ‘re-buying’ t...
4 minute read
Not sure whether to bid on your brand for ppc terms? Seen other companies do it but not sure how it works? No fear, this little guide should help clear up any doubts and let you know whether it’s ri...
4 minute read
So you’ve just been tasked to clean up a clients paid search account and you’ve got some looming deadlines? Don’t panic! The great thing about PPC and digital marketing in general is the fac...
3 minute read
