Insights from Amore

Below you’ll find a range of digital advertising articles and guides from PPC, Paid Social, analytics and overall marketing strategy. Be sure to subscribe to our blog to be informed of any new posts.

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7 Essential Facebook Ads Images Best Practices

Are you struggling to improve CTRs on your Facebook Ads? Does it seem like all your investment in ads goes in vain? If you answered yes, we suggest you evaluate your Facebook ads images. An irrel...

5 minute read

Best Practices for Dynamic Search Ads

Not got time to create a keyword campaign but still want an effective ad strategy? Dynamic Search Ads are great way to put your organisation in front of a large audience. Amore Digital are a paid...

2 minute read

15 Landing Page Best Practices

When creating a landing page, it is important to highlight your products and services in a way that catches the viewers eyes. Landing pages are designed for your reader to be taken to once you cl...

5 minute read

Digital Marketing Trends for 2023

As we come to the end of 2022, it is important to reflect on how things are changing in order to create a new digital marketing strategy. Below we have listed the top digital marketing trends for...

2 minute read

How to find Facebook Interests for your Product

When promoting your product, it is important to target your ads to the audience that are interested in your product. This can be done with Facebook Ads using interest-based targeting. Facebook in...

2 minute read

How to Choose Keywords for PPC

Are you considering implementing a Pay-Per-Click (PPC) campaign but don’t know where to start? At first glance, it is easy to feel quite taken back and apprehensive on where to start with PPC. ...

3 minute read

20 Great eCommerce Facebook Ad Examples for Inspiration

Facebook Ads are a great way for ecommerce brands to connect with their customers whilst promoting their products. When putting together a social media campaign, it may seem daunting at first, we...

9 minute read

How to Assess Total Addressable Market For Search Ads

A few weeks ago I wrote a post on ‘How much should my brand on Google ads’. This tackled the question a lot of startups ask when it comes to getting started with Google ads. Too little budget...

2 minute read

How Much Should my Brand Spend on Google Ads?

One question I get asked a lot is ‘how much should my business spend on Google ads to get started?’ This is obviously a question that is extremely open-ended with a lot of variables, however th...

2 minute read

Maximising Impact from Responsive Search Ads

As we are all aware now Google has officially stopped the use of Expanded Text Ads in favour of the new format ‘Responsive Search Ads’. At first this was met with sighs by many in the industry as ...

3 minute read

Facebook Ads vs Google Ads – Which Is Best for your e-Commerce Brand?

One of the biggest questions that I get asked as a digital advertising consultant is ‘Where should my business put its marketing budget? In Facebook or Google?’ Often the cookie-cutter answer to t...

4 minute read

12 Most Common Mistakes in A Google PPC Account + How To Fix Them

Being involved in paid search for over 6 years means I’ve personally audited dozens of Google pay per click accounts. Some spending just a few hundred a month, others tens of thousands. Without fail...

9 minute read

Black Friday & Cyber Monday: Protecting Profitability

One thing a lot of people in e-commerce and digital advertising don’t like to talk about is the fact Black Friday and Cyber Monday is unprofitable for many … and it’s getting worse.There’s...

1 minute read

Remarketing Lists for Search Ads (RLSA) Guide

Intro Remarketing as a standalone channel is still one of the most effective out there. Instead of acquiring traffic that has never heard of you before, you’re essentially ‘re-buying’ t...

4 minute read

PPC Brand Bidding Advice: Advantages, Disadvantages & Tips

Not sure whether to bid on your brand for ppc terms? Seen other companies do it but not sure how it works? No fear, this little guide should help clear up any doubts and let you know whether it’s ri...

4 minute read

5 Quick Wins For Paid Search Marketers

So you’ve just been tasked to clean up a clients paid search account and you’ve got some looming deadlines? Don’t panic! The great thing about PPC and digital marketing in general is the fac...

3 minute read

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