Below you’ll find a range of digital advertising articles and guides from PPC, Paid Social, analytics and overall marketing strategy. Be sure to subscribe to our blog to be informed of any new posts.
Are you struggling to improve CTRs on your Facebook Ads? Does it seem like all your investment in ads goes in vain? If you answered yes, we suggest you evaluate your Facebook ads images. An irrel...5 minute read
Not got time to create a keyword campaign but still want an effective ad strategy? Dynamic Search Ads are great way to put your organisation in front of a large audience. Amore Digital are a paid...2 minute read
As we come to the end of 2022, it is important to reflect on how things are changing in order to create a new digital marketing strategy. Below we have listed the top digital marketing trends for...2 minute read
When promoting your product, it is important to target your ads to the audience that are interested in your product. This can be done with Facebook Ads using interest-based targeting. Facebook in...2 minute read
Facebook Ads are a great way for ecommerce brands to connect with their customers whilst promoting their products. When putting together a social media campaign, it may seem daunting at first, we...9 minute read
A few weeks ago I wrote a post on ‘How much should my brand on Google ads’. This tackled the question a lot of startups ask when it comes to getting started with Google ads. Too little budget...2 minute read
One question I get asked a lot is ‘how much should my business spend on Google ads to get started?’ This is obviously a question that is extremely open-ended with a lot of variables, however th...2 minute read
What the client says ...“Amore Digital were a great agency choice for us when we began Paid Advertising as we had no experience of this in house and we were looking for an agency that woul...1 minute read
Amore Digital, the Liverpool-based PPC and paid social advertising specialist has partnered with ITQ Digital, a Bristol-based e-Commerce optimisation and support agency. Combining Amore's Paid media...2 minute read
One of the biggest questions that I get asked as a digital advertising consultant is ‘Where should my business put its marketing budget? In Facebook or Google?’ Often the cookie-cutter answer to t...4 minute read
Being involved in paid search for over 6 years means I’ve personally audited dozens of Google pay per click accounts. Some spending just a few hundred a month, others tens of thousands. Without fail...9 minute read
One thing a lot of people in e-commerce and digital advertising don’t like to talk about is the fact Black Friday and Cyber Monday is unprofitable for many … and it’s getting worse.There’s...1 minute read
This blog post is a follow up to a talk I gave at Online Seller UK in Manchester. It has a wide array of E-Commerce professionals and aspiring entrepreneurs attend. Most sell on platforms such as Ama...5 minute read
E-commerce is one business model that changes constantly. There are seasonal changes such as Christmas that can make a business and nulls in Jan that can also kill it. This means you have to be respon...2 minute read
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