Ultimate Meta Ads Checklist
- Over 250 Meta ads points to improve your sales for only £50.
- Used on brands spending from as low as £1k pm to £100k+.
- Problem solve IOS 14.5

With this 250 point Meta Ads Checklist, you are able to create flawless ads that are guaranteed to deliver results. Dive into every aspect from the budget to the structure of your ad, you will leave no stones unturned.
Since the release of iOS 14, Apple provided users with the ability to opt out of tracking which limited analytics for businesses using Meta Ads.
In this guide find ways that help to minimise the impact of IOS 14.5, and get the true attribution to what your meta ads are delivering.
When creating an ad, it is very easy to create something that goes against the algorithm. Whether this be ad copy that isn't interesting and unrelated image or an irrelevant landing page. We have provided a checklist that will ensure your creative delivers great results.
The structure of your ad is so important and choosing goals that aren't relevant to your campaign could be the downfall of why you aren't converting. It is so important to have a structured campaign with relevant audience types, goals and a budget that will allow you to convert.
Looking towards the product, the mistake surrounding this would be not highlighting the features or product in a way that is relevant to your audience or relevant to the Meta algorithm. Keeping both these in mind will be how you make a campaign succeed.
The world of bidding is complex, it is hard to know how much of a budget to put on each day. Sometimes, organisations will throw a substantial amount of money at a campaign or ad for it to not deliver the results and it goes the other way too. They could create a strong ad to then not bid enough money for it to reach it's maximum potential.
Know you are making these mistakes?
Most businesses waste thousands on ads with poorly optimised structure, targeting,
Our checklist provides you with a range of different categories to work through.
This looks at the setup of the facebook page and meta ad account.
This covers the facebook pixel and provides tips on how to target the user.
This checklist helps you to create and manage ads that appeal to the user and create results.
This goes into depth on the pixel and google analytics to ensure you are setup correctly.
This looks towards the budgeting and product catalogs relevant if you have an ecommerce business.
Amore Digital is a PPC and paid social agency based in Liverpool.
Authenticity is key on Facebook, with over 1.6 billion people connected to small business in the network. Amore Digital will help break into this market with highly effective targeting and messaging which match your business objectives.
There’s no business or website too big or too small for us either, as we have worked with one-man bands and blue-chip companies.
Once you purchase our meta ads checklist, we give you a 14 day money back guarantee.
Whether you’ve just started running ads or are spending six figures a month, this checklist is a good guide to ensure you’re on the right track and setting things up porperly from the get go.
That’s perfectly fine. Simply email hello@amoredigital.co.uk and we’ll be happy to help.
We will get back to you as soon as possible!
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Cookie | Duration | Description |
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bcookie | 1 year | LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID. |
bscookie | 1 year | LinkedIn sets this cookie to store performed actions on the website. |
lang | session | LinkedIn sets this cookie to remember a user's language setting. |
lidc | 1 day | LinkedIn sets the lidc cookie to facilitate data center selection. |
UserMatchHistory | 1 month | LinkedIn sets this cookie for LinkedIn Ads ID syncing. |
Cookie | Duration | Description |
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_gat | 1 minute | This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites. |
_uetsid | 1 day | Bing Ads sets this cookie to engage with a user that has previously visited the website. |
_uetvid | 1 year 24 days | Bing Ads sets this cookie to engage with a user that has previously visited the website. |
Cookie | Duration | Description |
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_ga | 2 years | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
_gat_gtag_UA_96115380_1 | 1 minute | Set by Google to distinguish users. |
_gid | 1 day | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. |
_hjAbsoluteSessionInProgress | 30 minutes | Hotjar sets this cookie to detect the first pageview session of a user. This is a True/False flag set by the cookie. |
_hjFirstSeen | 30 minutes | Hotjar sets this cookie to identify a new user’s first session. It stores a true/false value, indicating whether it was the first time Hotjar saw this user. |
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_hjIncludedInSessionSample | 2 minutes | Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's daily session limit. |
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fr | 3 months | Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin. |
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_hjSessionUser_753218 | 1 year | No description |
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AnalyticsSyncHistory | 1 month | No description |
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ln_or | 1 day | No description |