Drowsy Sleep Co: Search Marketing Plan

Drowsy Sleep Co: Search Marketing Plan

By Amore Digital

What's in the plan?

This mini plan focuses on the core areas I feel would make the most sense for the Drowsy Sleep Co across both Google Ads and SEO.

This is primarily based on what can be seen online and via tools. As a next step it would be great to jump on a call, upon which we can potentially arrange a formal audit or an expansion of this plan.

Feel free to book a call using the button below. 

Google Ads

Keyword Research

Based on initial keyword research Drowsy Sleep Co is in a market where there are over 250,000 UK searches a month. Specific terms such as the silk sleep mask get searched for 1,900 times per month. The average cost per click on the low end is around £0.76 per click. 

With a solid keyword research strategy it would ensure the business has exposure across the most important products in the portfolio.

Google Shopping Focused on Best Sellers

Due to a wide range of product on the website and the market being very visual, Google shopping will be a key driver of new customer acquisition. I would suggest a campaign structure similar to the site nav. I would also review product groups to ensure the product approval rate is 90%+.

Currently there is room to optimise the shopping title. I would opt to change it to ‘Luxury Sleepy Silk Mask in Midnight Blue‘. This will help you show for more relevant terms in Google Shopping.


SEO Competitor Review

Based on what can be seen online this shows competitors that are receiving 15k visits plus per month. It appears Drowsy Sleep Co is getting around 2,600 visits per month with a lot being brand led meaning there is a big opportunity to push SEO overall. 

One of the keys to unlock this growth would be via a solid link building strategy that would ensure the site starts ranking for more terms across the board. Currently the site has around 81 good backlinks which could be pushed further.

Meta Titles

From what can be seen it appears that the current site is ranking very well for pages where there is category level content. However there are also a lot of pages that could have their meta titles reworked. My advice would be to expand upon this and ensure more meta titles are expanded and more descriptive. One example of this would to have a title such as ‘Luxury Silk Sleep Masks | Variety Of Colours | Drowsy Sleep Co’.

Keywords in Position 8 – 15

One of the quickest wins in an SEO strategy is to focus on keywords that are sitting in position 8 to 15. If either more content can be added to those core pages, or more links it can have drastic positive effects across the board. 

High opportunity keywords include:

  • Silk pillowcase
  • Sleep spray
  • Best sleep mask

Proud to have got results for ...

e-commerce case study

After working on the campaigns for a few months, this brand went from doing around £60K per month in rev from Google to over £180k. With Google Shopping being in a great position to grow further. 

Revenue grew to £180k per month from £60k

Successful expansion into US market

Split out sub categories = quicker decisions

Want a more in-depth plan?

Who prepped this?

My name is Ted Parry and have over 10+ years of experience and a track record of helping e-commerce businesses.

I’ve helped e-commerce brands such as Weatherbeeta, Utterly Printable, Osprey London and more get better results from their marketing.

Simply book a call using the button below or email ted@amoredigital.co.uk.