Founded in 2008 First 4 Lawyers have solicitors that advise on everything from medical negligence, employment issues, house buying and sales, to property conveyancing, civil law and small claims.
There were a few key Facebook ad challenges First 4 Lawyers were struggling with. The first is they were struggling to acquire leads during the key times when their service centre staff were in place. Thus, when they did acquire a lead it was often cold, meaning their lead conversion rate was low. Their CPA was also quite high, meaning a high cost and a low return on investment for the business.
Knowing the above information Amore Digital set out to ensure three things:
One-way Amore Digital achieved this was by updating the Facebook campaign structure to focus on granularity. This enabled the budget to be funnelled into more profitable ad sets. Due to the strong brand presence of First 4 Lawyers, lookalikes were utilised and brought up the overall profitability of the account. Adverts were created to focus on emotion, and thus the lead conversion rate was strong.
371.51% increase in spend
913.47% increase in lead volume
30% below agreed CPA target
The organisation had no in-house expertise to drive the business forward.
The online retailer partners were a growing portion of sales, and thus there was a large over reliance on this.
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