Card Connect a US based payment processing company was founded in 2006, since inception it has brought secure payment solutions to the market. This is done via innovative point to point encryption and tokenization.
Previously this business struggled to get PPC to work for them as a channel. Spend was minimal and a tracking solution was not implemented. That meant they could not properly attribute conversions to the correct keywords or campaigns. The majority of spend was also on broad and phrase match meaning minimal control over the terms coming through.
Amore digital setup goals via Google analytics and pulled this into Google Ads. This enabled a clearer view on what campaigns and keywords were generating leads. Thorough keyword research was undertaken on the market, this research enabled the client to gain market penetration efficiently. At its peak paid search was helping the client generate an additional 108 leads a month in a cut throat market.
944.99% increase in spend
Additional 108 leads brought in per month
Decreased cost per conversion by 27.56%
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