As we come to the end of 2022, it is important to reflect on how things are changing in order to create a new digital marketing strategy. Below we have listed the top digital marketing trends for 2023.
Influencer marketing took the world by storm this year growing to $16.4 billion in 2022 and 67% of brands using Instagram for influencer marketing. Next year, it is predicted influencer marketing will continue to rise with brands working with content creators in particular.
Video Marketing: Short-Form Video
Video marketing has already been popular in recent years with 98% of marketers seeing video being an important aspect of marketing. However, 2023 is set to see short-form video take a strong lead. People (69%) prefer to learn more about a product or service by watching a short video. This will also go hand-in-hand with influencer marketing.
Linking to video marketing, since the pandemic TikTok has taken over the social world with now having over 1 billion monthly active users. For 2023, TikTok is focusing on adapting the platform for businesses to improve their advertising including their targeting options.
Selling on Social Media
The pandemic saw a rise in ecommerce and 2023 is going to see a surge in social media selling including Facebook, Instagram and TikTok. Live-stream shopping is set to take over and become more popular. People prefer to have everything in the same place, making it easier for businesses to be seen.
Audiences want to see marketing that is diverse and inclusive therefore in order stay relevant as a business, it is important to take this into consideration. The marketplace is becoming more diverse by challenging stereotypes and misconceptions and casting people from different backgrounds to be involved within campaigns. Marketing to generation z is where you will need to ensure diversity is considered as 70% tend do trust brands who are inclusive.
The use of native ads is set to rise further in 2023 with plans to overtake display and banner ads. Due to their nature of sitting perfectly on the page, it won’t interrupt the user’s interaction with the page. These types of ads include ‘in feed’ ads, search and promoted listings and content recommendations.
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