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Don’t Buy Her Flowers: Digital Marketing Plan


Don't Buy Her Flowers: Digital Marketing Plan

By Amore Digital

What's in the plan?

A fashion brand founded in 2016 that celebrates timeless and vintage-inspired style. With a strong emphasis on nostalgia and retro aesthetics, the brand offers a wide range of clothing and accessories designed to evoke a sense of charm and femininity. Their collections often draw inspiration from various decades, incorporating elements from the 1940s, 1950s, and beyond, creating unique and whimsical pieces for women.

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Google Ads

Keyword Research
Previously the brand was running a consolidated campaign structure whereby a campaign would show all dresses, playsuits, swimwear across their core categories. This meant the brand knew dresses were performing well, but not which sub section.

The goal was to assign new product types with Shoptimised meaning we could see exactly which style or collection within dresses was performing well. It also meant smarter bidding across the account.

Ad Copy – New Callouts & Sitelinks
This brand had some really good creative video pieces which were amplified well across Paid Social. Knowing this, the campaigns were split across two core audiences: Prospecting & Remarketing. Both reels and 1 min videos were tested. In some cases we saw a 7x roas from this YouTube ads strategy.
Proposed Structure
This brand had its core presence in the UK. However there was a bubbling demand from the USA that wasn’t tapped into fully. Due to this we set out to take as much learnings as we could from the UK account. By doing this we ensured all the best selling categories had coverage in the USA and was able to spend 5x what it previously could while keeping ROAS strong.
Google Shopping Focused on Ready Made Boxes

Although Shopping was a core driver for this brand, we wanted to ensure the search ads were represented in the best way. By using dynamic search ads and a converted keywords campaign, we were better able to tell the brand story by utilising the strong creative within search.

Meta Ads

Google Shopping Focused on Ready Made Boxes

Although Shopping was a core driver for this brand, we wanted to ensure the search ads were represented in the best way. By using dynamic search ads and a converted keywords campaign, we were better able to tell the brand story by utilising the strong creative within search.

Proposed Structure
Although Shopping was a core driver for this brand, we wanted to ensure the search ads were represented in the best way. By using dynamic search ads and a converted keywords campaign, we were better able to tell the brand story by utilising the strong creative within search.

Proud to have got results for ...

e-commerce case study

After working on the campaigns for a few months, this brand went from doing around £60K per month in rev from Google to over £180k. With Google Shopping being in a great position to grow further. 

Revenue grew to £180k per month from £60k

Successful expansion into US market

Split out sub categories = quicker decisions

Want a more in-depth plan?

We have more ideas to share and would love to run through this with you. It would also be great to get more information from yourself around budgets, best-sellers and competitors to really sculp a custom plan.

 

We have over 10+ years of experience and a track record of helping businesses with Google Ads.

If your business isn’t happy with the results you’re getting from Google then we’d love to chat.

Simply email hello@amoredigital.co.uk or book a call below to discuss ideas.

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Who prepped this?

My name is Ted Parry and have over 10+ years of experience and a track record of helping e-commerce businesses.

I’ve helped e-commerce brands such as Weatherbeeta, Utterly Printable, Osprey London and more get better results from their marketing.

Thank you!

We will get back to you as soon as possible!