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Black Friday & Cyber Monday: Protecting Profitability

One thing a lot of people in e-commerce and digital advertising don’t like to talk about is the fact Black Friday and Cyber Monday is unprofitable for many … and it’s getting worse. There’s...

1 minute read

How To Choose The Most Profitable Online Advertising Channels

Are you a small business owner, or part of a small in-house team that is aiming to grow their business with online advertising? If so, this guide should give some good insight into what digital ad...

12 minute read

Remarketing Lists for Search Ads (RLSA) Guide

Intro Remarketing as a standalone channel is still one of the most effective out there. Instead of acquiring traffic that has never heard of you before, you’re essentially ‘re-buying’ t...

4 minute read

5 Google Shopping Opportunities to Implement Before 2018

This blog post is a follow up to a talk I gave at Online Seller UK in Manchester. It has a wide array of E-Commerce professionals and aspiring entrepreneurs attend. Most sell on platforms such as Ama...

5 minute read

Optimising Search Ad Spend For Success - My Talk At Online Seller UK

The other week I was given the opportunity to speak at a retailer focused event called Online Seller UK. It is an event I have frequented for the past year or so, therefor jumped at the opportunity. ...

1 minute read

PPC Brand Bidding Advice: Advantages, Disadvantages & Tips

Not sure whether to bid on your brand for ppc terms? Seen other companies do it but not sure how it works? No fear, this little guide should help clear up any doubts and let you know whether it’s ri...

4 minute read

5 Quick Wins For Paid Search Marketers

So you’ve just been tasked to clean up a clients paid search account and you’ve got some looming deadlines? Don’t panic! The great thing about PPC and digital marketing in general is the fac...

3 minute read

Recent Articles

Facebook Ads vs Google Ads – Which Is Best for your e-Commerce Brand?

One of the biggest questions that I get asked as a digital advertising consultant is ‘Where should my business put its marketing budget? In Facebook or Google?’ Often the cookie-cutter answer to t...

4 minute read

How To Get The Free Google Shopping Listings

A couple of days ago it was announced by Google that Google Shopping will now be allowing business to showcase product listings for free. This was a move initially planned for a few month’s ...

1 minute read

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