One thing a lot of people in e-commerce and digital advertising don’t like to talk about is the fact Black Friday and Cyber Monday is unprofitable for many … and it’s getting worse. There’s...
1 minute read
A couple of days ago it was announced by Google that Google Shopping will now be allowing business to showcase product listings for free. This was a move initially planned for a few month’s ...
1 minute read
Being involved in paid search for over 6 years means I’ve personally audited dozens of Google pay per click accounts. Some spending just a few hundred a month, others tens of thousands. Without fail...
9 minute read
