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Black Friday & Cyber Monday: Protecting Profitability

One thing a lot of people in e-commerce and digital advertising don’t like to talk about is the fact Black Friday and Cyber Monday is unprofitable for many … and it’s getting worse. There’s...

1 minute read

Recent Articles

How To Get The Free Google Shopping Listings

A couple of days ago it was announced by Google that Google Shopping will now be allowing business to showcase product listings for free. This was a move initially planned for a few month’s ...

1 minute read

12 Most Common Mistakes in A Google PPC Account + How To Fix Them

Being involved in paid search for over 6 years means I’ve personally audited dozens of Google pay per click accounts. Some spending just a few hundred a month, others tens of thousands. Without fail...

9 minute read

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