One question I get asked a lot is ‘how much should my business spend on Google ads to get started?’ This is obviously a question that is extremely open-ended with a lot of variables, however th...
2 minute read
What the client says ... “Amore Digital were a great agency choice for us when we began Paid Advertising as we had no experience of this in house and we were looking for an agency that woul...
1 minute read
Amore Digital, the Liverpool-based PPC and paid social advertising specialist has partnered with ITQ Digital, a Bristol-based e-Commerce optimisation and support agency. Combining Amore's Paid media...
2 minute read
One of the biggest questions that I get asked as a digital advertising consultant is ‘Where should my business put its marketing budget? In Facebook or Google?’ Often the cookie-cutter answer to t...
4 minute read
A couple of days ago it was announced by Google that Google Shopping will now be allowing business to showcase product listings for free. This was a move initially planned for a few month’s ...
1 minute read
Being involved in paid search for over 6 years means I’ve personally audited dozens of Google pay per click accounts. Some spending just a few hundred a month, others tens of thousands. Without fail...
9 minute read
One thing a lot of people in e-commerce and digital advertising don’t like to talk about is the fact Black Friday and Cyber Monday is unprofitable for many … and it’s getting worse. There’s...
1 minute read
This blog post is a follow up to a talk I gave at Online Seller UK in Manchester. It has a wide array of E-Commerce professionals and aspiring entrepreneurs attend. Most sell on platforms such as Ama...
5 minute read
E-commerce is one business model that changes constantly. There are seasonal changes such as Christmas that can make a business and nulls in Jan that can also kill it. This means you have to be respon...
2 minute read
One question I get asked a lot is ‘how much should my business spend on Google ads to get started?’ This is obviously a question that is extremely open-ended with a lot of variables, however th...
2 minute read
As we are all aware now Google has officially stopped the use of Expanded Text Ads in favour of the new format ‘Responsive Search Ads’. At first this was met with sighs by many in the industry as ...
3 minute read
