One of the biggest questions that I get asked as a digital advertising consultant is ‘Where should my business put its marketing budget? In Facebook or Google?’ Often the cookie-cutter answer to t...
4 minute read
A couple of days ago it was announced by Google that Google Shopping will now be allowing business to showcase product listings for free. This was a move initially planned for a few month’s ...
1 minute read
Being involved in paid search for over 6 years means I’ve personally audited dozens of Google pay per click accounts. Some spending just a few hundred a month, others tens of thousands. Without fail...
9 minute read
One thing a lot of people in e-commerce and digital advertising don’t like to talk about is the fact Black Friday and Cyber Monday is unprofitable for many … and it’s getting worse. There’s...
1 minute read
This blog post is a follow up to a talk I gave at Online Seller UK in Manchester. It has a wide array of E-Commerce professionals and aspiring entrepreneurs attend. Most sell on platforms such as Ama...
5 minute read
E-commerce is one business model that changes constantly. There are seasonal changes such as Christmas that can make a business and nulls in Jan that can also kill it. This means you have to be respon...
2 minute read
One of the biggest questions that I get asked as a digital advertising consultant is ‘Where should my business put its marketing budget? In Facebook or Google?’ Often the cookie-cutter answer to t...
4 minute read
A couple of days ago it was announced by Google that Google Shopping will now be allowing business to showcase product listings for free. This was a move initially planned for a few month’s ...
1 minute read
