CATEGORY ARCHIVES

E-Commerce

How Much Should my Brand Spend on Google Ads?

One question I get asked a lot is ‘how much should my business spend on Google ads to get started?’ This is obviously a question that is extremely open-ended with a lot of variables, however th...

2 minute read

Amore Digital x Weatherbeeta: Paid Media Case Study

What the client says ... “Amore Digital were a great agency choice for us when we began Paid Advertising as we had no experience of this in house and we were looking for an agency that woul...

1 minute read

Amore Digital Partners With ITQ To Offer UX and CRO Capability

Amore Digital, the Liverpool-based PPC and paid social advertising specialist has partnered with ITQ Digital, a Bristol-based e-Commerce optimisation and support agency. Combining Amore's Paid media...

2 minute read

Facebook Ads vs Google Ads – Which Is Best for your e-Commerce Brand?

One of the biggest questions that I get asked as a digital advertising consultant is ‘Where should my business put its marketing budget? In Facebook or Google?’ Often the cookie-cutter answer to t...

4 minute read

How To Get The Free Google Shopping Listings

A couple of days ago it was announced by Google that Google Shopping will now be allowing business to showcase product listings for free. This was a move initially planned for a few month’s ...

1 minute read

12 Most Common Mistakes in A Google PPC Account + How To Fix Them

Being involved in paid search for over 6 years means I’ve personally audited dozens of Google pay per click accounts. Some spending just a few hundred a month, others tens of thousands. Without fail...

9 minute read

Black Friday & Cyber Monday: Protecting Profitability

One thing a lot of people in e-commerce and digital advertising don’t like to talk about is the fact Black Friday and Cyber Monday is unprofitable for many … and it’s getting worse. There’s...

1 minute read

5 Google Shopping Opportunities to Implement Before 2018

This blog post is a follow up to a talk I gave at Online Seller UK in Manchester. It has a wide array of E-Commerce professionals and aspiring entrepreneurs attend. Most sell on platforms such as Ama...

5 minute read

The Main Pivots in an E-Commerce Businesses to Grow Revenue

E-commerce is one business model that changes constantly. There are seasonal changes such as Christmas that can make a business and nulls in Jan that can also kill it. This means you have to be respon...

2 minute read

Recent Articles

How Much Should my Brand Spend on Google Ads?

One question I get asked a lot is ‘how much should my business spend on Google ads to get started?’ This is obviously a question that is extremely open-ended with a lot of variables, however th...

2 minute read

Maximising Impact from Responsive Search Ads

As we are all aware now Google has officially stopped the use of Expanded Text Ads in favour of the new format ‘Responsive Search Ads’. At first this was met with sighs by many in the industry as ...

3 minute read

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